Sales & Pre-Sales · Course S2Lesson 1 of 3
The four plans
7 min read- Name the four plans and the logic of the ladder
- Explain what changes between rungs — modules and limits
- Plan-match three common customer shapes
Every commercial conversation lands on the same grid: four plans, laddering from essentials to everything.
The ladder
| Plan | The idea |
|---|---|
| STARTER | The essentials rung — core device management to get a fleet under control |
| GROWTH | The scaling rung — more capability and headroom as the fleet and needs grow |
| WEGUARD SUITE | The suite rung — the We-suite products become the story, not the add-on |
| ENTERPRISE | The everything rung — full platform, highest limits, enterprise expectations |
Two things move as you climb: which modules are enabled (next lesson shows how literally that works) and the limits — each plan carries its own usage envelope, enforced by the platform.
The ladder's sales property: it's an upgrade path, not a paywall maze. A customer who lands on STARTER and later needs WeTalk has a natural, in-product reason to move up — and you have a natural, non-awkward expansion conversation.
Plan-matching in practice
"Two hundred scanners, lock them down, track nothing else." Start the STARTER conversation; note which single suite feature they'll want first — that's your expansion seed.
"Devices plus we want tracking and PTT for the fleet." That's suite-led: WEGUARD SUITE is the honest starting point, and quoting STARTER first would just create a disappointing demo.
"Five thousand devices, security review, procurement process." ENTERPRISE posture from the first call — limits, depth, and the review-friendly answers.
The pricing rule
This course deliberately contains no prices. Rates, discounts, and margin structure come from your WeGuard account team and your partner agreement. What you carry into the room is the ladder and the fit — the number arrives through the channel built for it.